Bing TV Ad - The reason why they won't topple Google

So, I pick up a RT from Andrew Girdwood about the new Bing TV advert. Interesting stuff so I have a watch. Personally, I think it's awful but ignoring the multi-million pound expense and trips to Charlotte Street for MS execs. This is the reason why Bing's TV ad will fail:

Go to www.bing.com and search for 'Bing TV Ad' and you get the following SERP:



Now, go to www.Google.co.uk and search for 'Bing TV Ad'



Google's SERP show the Bing TV Ad tweets flooding in relative real time, all linking to content all over the web. Useful links from users all over the world. At the same time, Bing is telling me that for this most important terms for them, that the 1956 Ford TV Ad showing Bing Crosby's Thunderbird! is rather relevant.

You would think you might pre-empt the launch of the Bing TV ad and seed some content to increase the exposure on their own search engine.

PS. Ignore the blog URL....I can assure you it's not a sales technique....I sold the car years ago :)